The whole assembly is still in the process of exploration and trial and error, and no monopoly pattern will be formed in 10 years.

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For At the market demand side, the business model has always been expected, but its difficulty has also made some companies discouraged. At present, the whole installation is still in the stage of light testing of large enterprises, and there is still a long way to go from the real explosion.

About the whole problem, we have to think deeply about the 9 questions

1. Is the whole dress a trend or a gimmick? Is the age of the whole really coming? If it really comes, right? What does the custom home industry mean?

2. Will the home improvement company be the last batch of disbanded “eight-flag soldiers”, will this force also have an effect on the home industry?

3. Why are large enterprises and small enterprises in the sub-sectors keen on the whole-installation model?

4. Home improvement enterprises, custom furniture enterprises, and other building materials products companies all involve the whole assembly. So, is there an advantage for a company that has a product origin, or is it an advantage for a company that has a service origin?

5. What is the relationship between the whole house customization and the whole installation? What are their real points?

6. What is the cause of the catalyzed rectification model? What are the problems in more than 100 Internet homes that have been clearly degraded in 2016?

7. The whole package can solve the new generation consumption. The core pain point, but can solve the pain point of the industry itself? Will the huge industrial integration make the whole assembly a reason? The good start is a sad ending?

8. Is it a big business for the big companies to use the resources of their own advantages in trial and error or in the search for new outbreak opportunities? For some small and medium-sized enterprises, is it a castle in the air or a compulsive game that must be participated in the game?

9. What models can be really put in place? What are the pain points to successfully operate the core of the whole package?

壹: What caused the thermal phenomenon of the whole assembly mode

It is necessary to define what is the whole installation before talking about the whole installation? Because the whole installation is not strictly in the industry. standard. So in order to let everyone know more about the thermal phenomenon of this home industry, here is a definition for the industry.

The whole house is fully packaged, including basic and hard-packed, which means that everything other than the daily necessities of life supplies is included.

1. Base equipment: main body demolition, hydropower transformation, woodworking, tiling, wall paint, kitchen and bathroom ceiling, cabinet installation, wooden door installation, floor installation, wallpaper, radiator installation, Switch socket installation, lamp installation, hardware and sanitary fixture installation, curtain rod installation, pioneer cleaning, furniture entry, home appliance installation, home accessories.

2. Hard-packed: wires, water pipes, partitions, ceilings, doors, floors, tiles, wall paint, sanitary ware, kitchen utensils, lamps, etc.

3.Soft: Easy-to-replace accessories such as curtains, sofas, cushions, wall hangings, carpets, bedding, lamps, decorative crafts, and home plants.

It can be seen from this definition that the so-called self-assembly is to help the owner to complete the decoration, furniture and decoration in one stop, so that the owner can achieve the purpose of easy baggage.

The wind of the whole assembly has begun to blow up

The 2017 “Investigation Report on the Development of the Whole Country Market of China’s National Equipment Industry” jointly published by the National Federation of Industry and Commerce Furniture and Decoration Industry Chamber of Commerce and the media shows that In 2016, the average annual output value of sample-packed enterprises was about 593 million yuan, of which the highest annual output value was 3 billion yuan, and the lowest was 166 million yuan, which did not include enterprises that were not established in 2016.

According to the “White Paper on China’s Home Furnishing Design Trends in 2018” released by Life Home Decoration and Tencent Home, in the choice of decoration methods, “the ratio of self-made, self-determined is 20.81%,” The whole house is packed, and the occupancy of the bag is 39.6%. Among them, the choice of “all the whole house, the package to stay in the decoration mode, accounted for 43.57% after 80, and accounted for 38.93% after 90.

It can be seen that after 80s and 90s, it has become the main consumer group of the whole assembly. Some insiders have also said that the future home improvement will become the two largest markets, one is the hardcover room provided by the developer to the consumer, and the second is the big brand company’s “package mode”. (The above data is quoted)

01 New generation consumers have spawned the emergence of the whole-installation model

In the traditional mode, the industry mainly realizes that you can stay at least three majors. Links, hundreds of procurement and supervision procedures. This is a well-recognized home model in the era of the 60— 70s as the mainstream consumer group. This model is time-consuming and laborious, and it can only be accepted by the industrious old-generation consumer groups. It is only universal in the era when the family requirements are not too personal and the requirements are not too high.

But with the arrival of the new generation of consumer groups after 80-90, especially the upcoming 00 consumer groups, their consumption patterns have become very simple and clear: what do I want, how much Money can be fixed. They will not pay attention to these cumbersome things as the previous generation. From another perspective, with the improvement of living standards, the next generation’s ability to work at the labor level begins to decline, they will spend more time and energy. In the pursuit and enjoyment of yourself.

The attention of the new generation of consumers is no longer as much attention as the previous generation of consumers in the process of home improvement, they are more focused on the effect of home improvementIf the results are expected to appear above the home improvement, even if conditions permit, even more willing to pay more for this purpose. The self-contained model caters to this core consumer demand.

02 The increasingly marginalization of home improvement companies has spawned the emergence of a full-fit model

The profitability of home improvement companies is entirely achieved by service, and is an important part of the overall service process. The link appeared, the construction basically had no profit, and the main material was not profitable with the increase of market transparency. This directly led to the crisis of the profit model of the home improvement company, which led to the home improvement industry also seeking another profit model. The earliest prototype was that the home improvement company brought a single order to each product to achieve some profit, but this profit model is loose and impossible to control. Uncontrollable is reflected in two aspects: one is that the cooperation with the product supplier is uncontrollable; the other is that the quality of service provided to the consumer is uncontrollable.

Home improvement companies have a higher level of consumer access in their home business and a global advantage in consumer pockets, but they do not match the profits.

The situation of home improvement companies has a deeper reason for the consumption characteristics of China: consumption has higher and higher requirements for service quality, but it is not willing to pay for the invisible service results. Therefore, the home improvement company should use the service as an innate advantage to realize the profit with the actual product.

This has given birth to home improvement companies extending to the downstream product chain. However, the simple product extension can not solve this big problem, and the system service chain needs to be connected in series to meet the deep needs of consumers, which has led to the emergence of the whole assembly mode.

03 The extension of the real estate industry chain catalyzes the emergence of the whole-fit model

China’s real estate has experienced decades of high profitability after selling bricks. With the country’s increasingly standardized real estate policy and the increasing demand for living by consumers, the real estate industry is also facing a certain degree of transformation and upgrading.

The real estate industry controls Pang’s customer pool resources. Under the original profit model, this part of the customer value has not been redeveloped. With the advent of hardcover rooms, in fact, real estate companies have actually done the whole work. It is the lucky one who really masters the whole industry chain from the initial source to the last stage of consumption. In this era of big homes with the right to speak, the real estate industry will not let go of the secondary consumption opportunities of the customer pool. .

Three carriers of the business model of the big home industry, one is the rough house, one is the hardcover room, and the other is the old house. All the rough houses are from the beginning of the house, the inspection of the house to the residence, and at which node all the product manufacturers will appear. What is the function of each person is the entire home industry chain.

The first is to accept the house inspection, the second stage is the decoration company, the third stage, to the custom home, home decoration is the fourth link. The previous charging model was ruined by the real estate agent. The middle charging model was taken up by the home improvement company. After the two layers of hair were scraped in front, who would scrape the third layer of hair?

There are hundreds of models for charging in it. In all our rough houses, every link has people looking for consumers to charge. Future mergers will become more and more, and the real estate industry will naturally not miss this opportunity to merge similar projects.

It can carry this business model, that is, the whole installation, so the transformation and upgrading of the real estate industry directly catalyzed the emergence of the whole installation mode.

贰: Who can play this huge thing?

Compared with the demand side, the advantages of the whole package are obvious.

The whole thing is not a new thing. In fact, the home improvement industry already has the concept of half-package and all-inclusive. But this model is not a system solution, it still takes a lot of time and effort from consumers. Still can not solve the real pain points of consumers. This separation of design and material selection has caused unnecessary problems for home improvement companies and consumers.

The advantage of the whole package is to provide consumers with a one-stop service model that eliminates the time and effort spent on design, materials, construction and other aspects. It has changed the problem of separation of design and material selection in traditional home decoration, achieving the effect of unified style, comprehensive budget and direct communication. Under the consumer’s personalized consumption demand and strict quality requirements, the system coordinates the construction period. The essence of this model is more based on user needs, and the foothold is user thinking. After 80 and 90, the new generation has become the main consumer.

We can’t just look at the surface, and the disadvantages of the whole assembly are obvious.

The first core competitiveness of the whole package is the service capability. To achieve such a long service chain, a strong management background must be required. The bottleneck of the original home improvement company is that the service model is largely impossible. Reproducibility, the whole installation mode is not only the original service bottleneck to continue to face, but also to face the long product chain. This is an obvious management issue for many companies.

Among them, hard-packing, custom furniture, and soft-packing are three relatively independent service chains, requiring a company to seamlessly connect the three chains, otherwise it will fall into the problem of traditional home improvement mode. inside. That is to say, the enterprise must build a full-process service model suitable for itself to use a main line from the front end to the last end. This requires very standard and standard from management, team and operation.

Furthermore, the corporate headquarters must have sufficient product line width to match the whole assembly mode, which requires enterprises to have strong operational capabilities in the integration of the industry chain, which is true for most SMEs. It is also a headache.

For channel vendors, dealers who can take on this full-process service and product are more challenged. It is not only required to require the dealer to operate in a company. The installation mode requires the dealer to be systematically operated. Only through a perfect system can the real landing and operation of the whole installation be driven.The dealers are transformed into local service providers and channel operators, but most dealers do not have this capability. This is why many self-contained companies only appear in the regional manufacturer brand level.

The surface of the self-contained mode seems to be single-valued, but the cost of seeing and invisible services is also very high. If the management is not in place, it is easy to cause high costs and not make money.

So, who can play the whole thing? What is the focus of the different companies in the game?

Regardless of the original custom home, home improvement company Or as a real estate enterprise, the direct advantage of doing the whole assembly is that it can bring about the extension of the whole category of household consumption, so as to achieve the strategic goal of increasing the single value of consumption and achieving a substantial increase in the sales volume of the enterprise.

01 Real estate companies do the whole job

For real estate companies that are in hardcover rooms or bags, they are doing this, although many things are not directly done by themselves.

The one-stop solution for product integration into the house is to take the real estate developer as the leading factor, plus a one-stop solution for the home decoration, to achieve the bag.

When real estate companies are extending to custom homes, they are more likely to integrate custom homes into hardcover rooms or menu-style packages. His profit is mainly reflected in the profit margin of house sales, and of course there are real estate. The merchants use the advantages of the customer pool to separate the profit model of the customized home.

Real estate companies can integrate into relatively professional and obedient sub-contracting suppliers because of their strong voice. Of course, real estate companies are beginning to get involved in product-side production, such as Country Garden.

02 Home improvement company to do the whole installation

The home improvement company mainly uses its own mastery in the design process to integrate the customized household items, and more is to use its own The service role is extended, and the project that was originally profitable by the increase is turned into a free project, so that the customized home product is used as a profit carrier.

The home improvement company is doing the whole installation. The core is the original service as the entry point. It has advantages in the service side, but there is no advantage in the product side. There are many uncontrollable factors in the integration method. Because in the process of rectification, the service may have problems, but the product can also have problems. As long as the problem is uncontrollable in one link, the quality of the whole assembly is uncontrollable.

From this point of view, it is necessary for the home improvement company to make up the short supply of the product supply chain, which can be promoted through capital means such as investment and mergers and acquisitions.

Representative companies include Dongyi Risheng, Yezhifeng Decoration, Jiangsu Jinhua, Hunan Meidi and other enterprises. Such enterprises generally have better service chain integration capabilities and delivery capabilities, and “the introduction of self-contained products can bring in more traffic and turn into profits.

03 Whole house custom enterprise to do the whole installation

The advantage of the whole house customization enterprise lies in the product end, the disadvantage lies in the consumption entrance and the server side.

In other words, the whole house custom enterprise should have more room for development, and it is a problem that cannot be ignored to be more likely to approach the consumer entrance. The home improvement link is a middle ground for the whole house customization and consumer system solutions. If the whole house custom enterprise solves this problem, it means the problem of landing one-stop solution.

The whole house is customized to move forward to the traditional home improvement, and expand the business to the service of the system, paving the way for the development of the whole package. In the future development of the whole package, the very core foothold is customized in the whole house. Therefore, although the current development is in line with the development of the whole package, the final development of the whole house customization is still to be combined with the whole assembly. On a certain level, whole house customization is a buffer for the development of the whole house.

On the basis of the original product carrier, the powerful large-customized enterprise considers the disadvantages of the import resources to make up for the balance of product profit, and extends the extension to the server and extends the related products. For example: the European party proposed “a big home model to get it is actually this kind of strategic attempt. Since 2017, mergers and acquisitions of related categories by custom companies have also been based on the upgrade of this business model.

Throughout the development strategy of Ou Pai Da Home, it is divided into three stages and three forms:

1. The whole house space design and European custom products are the beginning of the big home. Form, this is the starting point for Europa to maximize the consumer’s one-stop space solution based on its own conditions. At this stage, the main goal of the big home is to break down the category barriers, integrate the European cabinets, wardrobes, wooden doors, bathroom, wallpaper, kitchen appliances and other high-quality resources to build a market-oriented home eco-chain.

2. The whole house space and the whole house product is the medium-term form of the big home, from custom products to non-custom products, from selling products to selling overall space solutions. Whether it is from the user’s point of view, or based on the original intention of the European-style home, one-stop shopping, one is the value and significance of the existence of the big home model, this time self-evolution, is the further form of the future of the industry Representation and clarification also make the European-style home with its own potential once again standing on the cusp of leading the development of the industry.

3. Now, after repeated explorations and market trials, Ou Pai Da Home has entered the third stage of development, and is also a form of mature business model — — The essence of the whole house is the one-stop home improvement in the true sense of the whole decoration chain. It is the ideal of many home improvement, home and building materials companies. The business form, and the true landing of this ideal business form, must be based on strong R&D, information, design and integration capabilities. (quoted from the European Party)

If the European Party cannot get from the headquartersTo the dealers to get through the industrial chain of home improvement, as well as in the cloud data link, the success is still unknown.

In 2017, under the wave of big home and whole house customization, Shangpin’s home delivery successfully landed on the Shenzhen Stock Exchange’s GEM, and received the capital side’s admission ticket. The stock price was once high. It was in this year that the rise of the whole set of furniture brought new business opportunities to the furniture industry.

Since September, HOMKOO has begun to appear frequently in industry news. Through the S2B approach, the HOMKOO self-contained cloud platform can help home improvement companies solve problems such as hard and soft integration, multi-site management, supply chain integration and custom furniture products such as wardrobes.

The system consists of five major components:

1. The packaged sales design system, which is the key to achieving hard-wearing and soft-packing integration, rendering design and 3D effects; p>

2. Airport tower desktop central planning and dispatching system, which is the core dispatching system of the whole cloud, which can run through the entire process of construction management;

3.BIM virtual decoration system, ie facing construction Design software for the whole process;

4. Central kitchen supply chain management system;

5. Main auxiliary materials and custom furniture accessory supply chain platform.

From the perspective of the successful genes in the past, the information construction and database management and the understanding of the new generation of consumer groups are relatively advanced in the industry. If the whole equipment model is successful, it must break through. Let the channel business’s profit success model and terminal landing process control, which is relatively lacking in Shangpin headquarters.

Who can really play the whole installation mode?

In fact, the premise of talking about who can do this big task is to demonstrate a core: in the end is to make products A company that is born can do a good job, or a company that is a service-oriented company can do a good job, or a company that is a platform-based company can do a good job.

In the view of the three-grain education, the core of the whole installation is how to control the decoration process first, followed by the supply chain, and finally how to get customers. The process of assembly is too long, the participation and personnel are involved, the quality, efficiency and customer satisfaction are low, and the process experience is poor, which affects the final result. And decoration is a difficult part of standardization.

Chengdu Yadu Home Hu Feihu always thinks:

At present, the opportunities are equal. It is very difficult to make a product to fill the service, especially the joining mode. To do the service, there are not a few serious services to do the decoration, high gross profit, low net profit, too high dependence on people, too little reputation in the field of decoration.

The platform may be more concerned with customer convenience and supply chain costs, and consumer pain points are not adequately addressed. The key to the success of the Europai Yibin store is not a short-term promotion into a single order, but how to deliver the quality and quantity on time. It’s still a disaster to get too many orders. personal opinion. The whole process of reform is imperative. This is a systematic project that allows trial and error to find experience!

The traditional decoration in the past is a fill-in-the-blank question, and the whole package is a multiple-choice question. The degree of controllability of the multiple-choice questions is higher, and there is still much progress. The fill-in-the-blank questions are very strange due to the different levels of competence.

A lot of home improvement companies just want to get out of this link and want to do it relatively easily. Finally, I found that this piece still has to be picked up as a competitive threshold.

The whole house customization encounters a breakthrough bottleneck. Everyone wants to go to the difficult road to achieve the strategic goal of avoiding competition and erupting growth in the blue ocean market.

This market is very big, but no company can solve these problems systematically. The current situation of the whole market is: the pattern of large market share.

From above Phenomenon to analyze, to be a product-born enterprise, to be a service-originated enterprise, or to be a platform-based enterprise to be able to do the same equipment.

叁: The five major bottlenecks to be overcome in the business model

01 The product model of the whole package

The core of the product model is: Service + Products, and the service as the entrance to the service throughout the entire process (especially on-site construction, delivery of services), the product as a profit carrier model.

The home improvement model has evolved from the original package cleaning, semi-package, and all-inclusive to the integration of furniture and soft furnishings and home appliances, and all the home elements are packaged in the whole house (the germination stage). The main material purchase is quickly iterated to the procurement mode. As the upstream of custom homes, the home improvement industry is more exposed to consumer groups.

The whole decoration of the house has completed the fixed furniture and the front link. The sales channels of various building materials will undergo great changes, and at the same time extend to the downstream industry, which will impact the custom home industry represented by fixed furniture. The home entrance is placed in front of the real estate developer, and the role of retail in the future will be less and less.

The product model will be in the form of a product package. Different companies will make a relatively free combination of product packages according to their own conditions and relative personalization according to customer needs. The specific product package is shown in the following figure:

02 Cost compression and efficiency improvement in the whole package mode

(1) Cost and efficiency of customer acquisition

Acquisition of small-scale or regional self-contained brands The customer channel basically relies on the network of contacts and word of mouth, which is a cost-effective way for small-scale enterprises, because more customers can not digest. However, if scale-up is promoted as a business model, the scale effect of the acquisition model must be formed.

This requires the whole equipment company to carry out the system normal operation in the brand packaging and promotion, and the construction of the drainage channel; this is not difficult for enterprises that have experience in brand operation, such as : European style, Shangpin home delivery, Dongyi Risheng, industry peak decoration, etc. For brands that originally operated in the region, an important issue is to be broken.

(2)The cost and efficiency of design

Consumers’ demand for the WYSIWYG of the self-contained model will be more obvious, which requires the whole enterprise to have information on the information construction of the terminal and the professional education of talents. Powerful back-end system to support.

Under the premise of the terminal design standards and scale system, the formation of a standard operating model to achieve standardized output for franchisees will be an important competitive manifestation.

(3) Product Cost and Efficiency

An important carrier of a packaged company is the product. If the product output is in a pure procurement mode, there will be many uncontrollable factors. .

Product cost is reflected in two aspects: one is the direct purchase cost of the product; the other is the cost offset of the product’s single value maximization at the terminal.

It is recommended that the whole company should master the core products or acquire them through mergers and acquisitions. The auxiliary products can be solved through supporting procurement, thus achieving the purpose of reducing costs and improving effects.

(4) Construction Cost and Efficiency

For consumers, the product effect is “three points”. The whole company must carry out the cost budget in the on-site construction process, because this link can directly reduce the after-sales cost. If the after-sales cost is increased, it will directly consume the company’s net profit.

Therefore, the whole company should put in a larger financial budget in the construction of the service team, including: treatment, rewards, training, supervision, etc.

03 Supply chain management and optimization in the whole package mode

The overall service efficiency of the packaged enterprise, the back end is dependent on the strength of the supply chain, and the front end depends on the field service system. powerful. That’s why the whole look at the industry is very good, but the core reason why many companies will be painful if they get involved. This is a model for testing the overall competitiveness of enterprises.

According to the current situation of the home industry, the improvement of the supply chain should take the following path: procurement & mdash; integration & mdash; strategic cooperation & mdash; capital M & A & mdash; platform operation.

This path is necessary for some small and medium-sized enterprises to go one step at a time. For enterprises with a large body of speech, they can go directly to the advanced mode.

The supply chain of the whole company has two majors: one is the supply of product system; the other is the warehousing logistics system; the packaging model has not yet formed its own supply chain system, supply chain standards, supply chain integration model The supply chain operation model, the supply chain price system, and the supply chain service system are all in their infancy, and more companies are needed to explore the path for this model.

04 On-site delivery capability of the self-contained mode

The on-site delivery link is the core key to determine whether the entire installation mode can truly land.

Whether the whole package mode can be realized, the first priority is whether it can effectively solve the problem of on-site delivery, followed by product and supply chain issues. As for the customer, it is the icing on the cake.

For the self-contained model, consumers are required to accept the entire service experience and presentation, rather than the delivery of a single product. The core of this is the complete standard management of the pre-sales, pre-sales, and after-sales.

From a management perspective, including the following:

1. The job responsibilities and behavioral standards of the installation technician

2.Installing the scheduling specification

3. On-site installation process

4. On-site installation technical standards

5. On-site installation operation standards

6. Acceptance management

7. After-sales management

8. Order management

In other words, in order to achieve high-quality delivery standards, OEMs must establish strict operating practices in the service chain. And regulatory measures can guarantee delivery capacity and efficiency.

05 Channel Control Capability in Package Mode

The biggest difference between a package and a custom or simple decoration is that each market is a factory system docking to complete the delivery of the entire order.

In this sense, the development of franchisees is not just to develop a dealer with only front-end operational capabilities, but to replicate the entire plant system. This is a custom-made home enterprise that has not been fully managed by many custom factories. For many on-site management of its own decoration, there is no home improvement enterprise that can be standardized and copied. For platform companies that can only lead the supply chain management, they are all A big challenge.

The whole assembly is to copy a factory, not just a dealer system!

So the whole installation must be completed, and the factory layout in the target market must be completed first. Complementing the systematic management of the entire assembly process, combined with the franchisee’s operational capabilities, the channel is truly possible to achieve relatively healthy operation and management.

肆: The single product model will not die, the whole house must be transformed, and the giants may not be monopolized.

The home industry is competing with the industry at the same level as more and more interveners Increasingly fierce, industry differentiation and industrial upgrading are inevitable.

As the origin model of the development of the home industry, the single product model can be sure that this model will not die, but it cannot exist in the current mode; it will be more targeted and niche. Ways exist:

Targeting a particular group, because the Chinese consumer group is extremely rich in categories, and the consumption categories are also extremely diverse. For example, a group of groups likes to do everything according to their own ideas, only to get through one The category can have better returns; just like the earliest clothing is customized, and all the industrial production is behind, and it is found that the brand that has customized clothing is also very good..

Positioning a particular market, China’s huge market territory, no matter what kind of policies the country introduces, it is impossible to achieve an absolute national period, then a certain market still has a great operation. space.

Positioning a specific service, the so-called whole house, the so-called uniform, is actually aimed at the first-hand housing market, but the stock of the second-hand housing market in China is so large, their decoration needs are mostly local. Big and full is not necessarily just needed, and the price/performance ratio is not necessarily the most appropriate.

The transformation of the whole house is inevitable. The whole house customization can be said to be a form of transitional existence, which only solves the problem of the addition of categories. It is not as flexible as a single item, and it is not as good as a system. The factory needs to have a huge back-office system for the whole house customization, but the whole house customization mode of the products does not maximize the single value. This situation must be broken.

The transformation of the whole house customization has two directions: one is to open the entrance and service links, and cooperate with the real estate developers to do the whole house customization. This is a transitional mode, which avoids its own disadvantages to some extent. The basic equipment link; the second is to open the home design service, integrate mobile furniture and decoration to provide consumers with a total home design solution.

The whole assembly is the ideal model that everyone is yearning for. Whether it is for consumers or for the company, we hope that this model can be realized. But this model is just an ideal before the home can not be industrialized. In terms of the size of the entrance and the market, it is a matter of fact to solve the problem of realizing the monopoly of the industry.

But it is difficult to find this pain point in the field. There is no systematic solution at present. The road to monopoly is still very long. The resolution of this pain point depends on two factors: First, China’s housing standards are becoming more and more standardized, which reduces the requirements for on-site construction; second, the technology and model for solving field problems are becoming more and more perfect.

Don’t look at the fact that many companies are so loud in their own installations that they are actually exploring and trying to make mistakes. Based on the above judgments, within 10 years, it is unlikely that the home industry wants to form an absolute monopoly.

Wu: It’s beautiful, but it’s just on the road

It’s like a beautiful story. We can’t arbitrarily judge whether it’s right or wrong, the future is good or not. Not good, because the same model produces different chemical reactions in different companies.

For the market demand side, the business model has always been expected, because this is the driving force for China’s consumption upgrade and consumption habits. If purely from a marketing point of view, who can meet the consumer’s inner needs and push their products to the consumer as soon as possible, whoever has the market opportunity.

But there is still a problem, not every consumer needs the ability to meet. The whole assembly mode is a systematic project that requires enterprises to have strong service capabilities, on-site management and control capabilities, product integration capabilities, operational management capabilities, and brand promotion capabilities.

It is an advanced form of custom-made whole house, and only the companies that can control can make the whole-installation model work effectively and get a good market return. This can be obtained in many companies that have fallen. experience.

The whole assembly is still on the road, and the home people have been working hard! Here, the three-grain education hopes that the whole enterprise and the enterprises that are about to enter the whole assembly industry will be all the way!



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