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In contact with several entrepreneurs, the unanimous feedback was that in 2017, the home improvement market was not good, and the heart was more anxious, especially the Beijing market was too weak. The performance was compared with 2016, and there was no particularly obvious growth trend. The initial expected target has a big gap, and some people say that the industry will usher in a round of “cold winter”.
According to the current development situation, this “cold winter period will last for a long time, and may even continue to be relieved after 2019, which means that the so-called “ The bad market is just the beginning.
In fact, the home improvement market is getting colder. It has been signaled since the beginning of this year. The reason is that the local purchase and replacement policies have been introduced in succession. This series of policies has also made home furnishing companies unprepared. This year’s performance has been affected. . In the second half of this year, the pressure will be greater than that in the first half of the year, because most of the digested in the first half of the year was the order signed last year.
The combination of the purchase restriction policy and the purchase restriction policy is an environmental issue. This is undoubtedly a fatal blow to home furnishing enterprises, especially those factories that are not environmentally friendly, and successive policies have been introduced at the international level. Unfriendly furniture factories may not escape this robbery.
Environmental issues are related to the physical and mental health of the people and should be strengthened. At the same time, shutting down some factories is also an effective way to eliminate backward production capacity, and it is also in line with the general trend of consumption upgrading. Let the home building materials industry go to standards and standards.
Behind the high-profile environmental issues, it is also destined to affect a number of home improvement companies. In such an environment, companies should reflect on whether the main materials or auxiliary materials that they provide to consumers meet environmental protection standards. Is it true that the materials are strictly selected? Are they deeply involved in price wars and marketing campaigns? Can’t extricate yourself, thus disregarding consumers’ health?
Nowadays, more and more companies are entering the field of consolidation, and the whole installation will also face very difficult environmental problems, and the environmental protection policy will continue to increase. Whether products that can provide high environmental standards will become the basic competitive threshold. If this condition is not met, it is wise not to enter the market. At the same time, furniture companies that meet environmental standards will face huge opportunities and dividends in the future.
Market volatility is always normal. What we need to pay more attention to is that the innovation and upgrading of the entire home improvement industry is an inevitable trend. No one can change everything invariably. Change, greatness is “toss out, and finally can “leave the rest.”
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