The development of the door and window industry has slowed down, and many door and window companies are facing transformation.

The door and window industry has been developed for thousands of years. Even metal doors and windows have a history of nearly a hundred years. The long history has given the door and window industry a rich accumulation, but also caused a heavy burden. In such an industry that can no longer be traditional, people’s perception of door and window products has formed a solid concept. Judging from the completion area of ​​China’s real estate industry in recent years, since 2013, China’s real estate completion area has remained at a level of more than 1 billion square meters, which has brought great demand for China’s door and window industry. However, from the data of the first 11 months of 2018, the completion area of ​​the real estate industry has dropped significantly. It is estimated that the completed area for the whole year will be less than 700 million square meters.

   According to statistics, the market size of China’s door and window industry has shown a leap-forward growth since 2012. In 2013, the market size reached 458.9 billion yuan, an increase of nearly 80 billion yuan over 2012; 2014 – In 2016, the growth rate of the door and window industry in the three years was lower than before. In 2017, the market size of the door and window industry reached 665 billion yuan, mainly benefiting from the positive development of the downstream real estate and construction industry. However, from the perspective of the development of China’s property market in 2018, the development of China’s door and window industry will further slow down, with a forecast of 671.6 billion yuan.

   The number of enterprises continues to be less

   China’s construction industry has gone through the golden decade and entered the silver age. In the past decade, the real estate industry has been in full swing, and the demand for doors and windows is in short supply. A few years ago, with the popularity of China’s property market, the door and window industry has been in a process of rapid increase, and many contradictions and deficiencies have been concealed under the fiery market atmosphere. With the two years of economic slowdown and cost increase, the development of the door and window industry has been slowing down, and many door and window enterprises are facing transformation. According to the National Bureau of Statistics, since 2015, the number of enterprises above the size of China’s door and window industry has continued to decrease, and by 2017 it has fallen to 3,764, combined with the trend of the real estate market, it is expected In 2018, the company will continue to drop to 3,529.

   Analysis of future development prospects

   With the country’s macroeconomic regulation and economic changes, the number of specific market demand in the future is difficult to predict. But what is certain is that consumers are increasingly demanding products and services under the escalation of consumption. Excellent companies will become more and more excellent, and enterprises that lack business ideas, funds, and correct grasp of future trends will be phased out.

   When the role of the mobile Internet in the door and window industry becomes more and more obvious, when the consumer’s sense of consumption sovereignty and individualized demand grows more and more prominent, when the consumption upgrade becomes an unstoppable trend, the market environment There has also been a drastic change, which is entangled in the company to make changes.

   At present, the customization concept of the door and window market has surfaced, and some door and window manufacturers with relatively strong innovation and high market sensitivity have been involved in the customization field. In recent years, the rapid development of the customized door and window industry has largely benefited from the continuous development of the self-built housing market in the second and third tier cities. Compared with the mass-market commodity houses, the rural self-built houses have become more and more personalized and demanding. More and more custom space. Coupled with the wide-ranging popularity of custom doors and windows for the family, the total demand for custom door and window products is growing at a high rate. According to relevant statistics, the annual domestic custom door and window market total has reached 30-35 billion yuan, which has accounted for about 5% of the entire door and window market. If the market share accounts for 8% by 2020, it will bring nearly 60 billion yuan. The market has great development prospects.
(provided by Shenyang Building Materials Network) <


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