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For this smart home mega-scale market, what kind of layout does the domestic and foreign giants have in this respect? Whose programs and practices are more inspiring? This article selects several typical enterprises for simple inventory and analysis. Give the industry people some ideas for learning and learning.
Smart car road test, smart apartment occupancy, smart robots, smart home release, …… In the first quarter of 2018, many innovations in the field of smart technology emerged in an endless stream, becoming the hot spot for consumers. In the smart home sector alone, according to market research firm Juniper Research, the market size is expected to reach $195 billion (about 1.2 trillion yuan) in 2021.
So, in the face of this trillion-dollar market, what kind of layout does the domestic and foreign giants have on smart homes? Whose programs and practices are more inspiring and more in line with future trends? A few typical companies come to a simple inventory.
1. Google, from Nest to platform ecology
In foreign countries, smart homes were originally detonated by a startup called Nest, as a centralized home thermostat. Control hardware, Nest even led to the simulation of a number of startups at home and abroad, and similar smart home projects were launched almost every month on the hot crowdfunding platform. It is also based on this that Google has exposed its ambitions for smart home layout for the first time through the acquisition of Nest.
At present, Google’s smart home layout has formed a system with voice assistant GoogleAssistant as the core and GoogleHome smart speaker as the backbone. Through GoogleAssistant voice technology, users can realize multi-device control in the home environment. .
However, because Google itself does not produce other hardware, it is logical to build an open platform based on Google Voice Assistant to attract more external developers to enrich functionality. It is worth noting that for the core of the smart home, Google does not have a layout, it is difficult to attract high-quality head manufacturers for Google “working.”
2, Amazon: Endeavor around Echo
Amazon’s layout on smart homes is more and more like Google. Just a few days ago, Amazon invested in smart thermostat company Ecobee, officially and Google’s acquisition of Nest just positive. Moreover, on March 5, according to foreign media reports, Amazon will stop selling Google’s smart home brand Nest products. This makes the road of mutual support between Amazon and Google become more rugged.
Amazon’s smart home layout, in short, is the voice assistant Alexa+Echo speaker + peripheral hardware. Among them, the first two are developed by Amazon itself, and the hardware is expanded by investment. This kind of layout path is very similar to that of Google. It also makes the two smoke, and it is difficult to promote the opening between the heads of foreign smart home markets, so that smart homes cannot be extended to the exhibition despite the farewell to the single product era.
3, Haier: IoT, interoperability, initiative, complete set
On the 2018AWE, Haier displayed the industry’s first “4+7+N full scene customization smart package. Based on the four physical spaces such as kitchen and bedroom, and the seven full-house solutions such as air and security, we provide users with N-customized or smart living experiences based on their own living habits, and realize one-stop, full-scenario, smart life. Customized, cracked the four difficult problems of the industry, such as difficult interoperability, non-active, uncompleted, and service fragmentation, so that smart homes began to truly land.
Taking “Smart Kitchen Solution” as an example, Haier responded to multiple pain points of users and realized “healthy eating” (Singapore refrigerator accurately recommended family health plan meal plan), “Buy You can feel at ease (Sin Kitchen Refrigerator Mall can purchase safe and carefully selected ingredients for users), “Health Storage (food management of Haier refrigerator supported by food database), “Healthy food cleaning” (Haier Food Purifier is the first in the industry) The application for the national patent “water hydroxyl technology”, “cooking health (to provide users with a one-button operation of food and convenience functions, etc.), thereby not only solve the user’s pain points, but also with true intelligence, full intelligence Pseudo-intelligence declares war.
4, Huawei: release based on communication capabilities such as routing
Huawei’s gene is communication. Based on this gene, its smart home layout is also focused on the release of communication capabilities based on routing. For example, Huawei’s HiLink smart home platform mainly uses routers as the entrance to access hardware, but currently there are few hardware platforms, mainly routers, gateways, TV boxes and so on.
Specifically, Huawei HiLink smart home layout idea is to connect the partner hardware with the router, cloud connection service, and connect people with mobile phones and other portal products. As we all know, Huawei’s mobile phone business has done a good job in recent years, coupled with its communication gene, which enables it to achieve faster layout through routing, mobile phones and other products.
However, Huawei does not have home appliance genes, and smart homes must not be able to make a fuss from everyone. This is the shortcoming of Huawei. At present, Huawei HiLink does not have much access to everyone.
5, Samsung: a more closed platform layout
Four years ago, in August 2014, Samsung acquired SmartThings, a home automation startup that was doing the same thing by enabling people to simultaneously connect connected electronic products to a smartphone application and hardware hub. As a result, Samsung’s smart home layout has also begun.
A year later, Samsung released the second-generation SmartThingsHub, a sensor that monitors indoor temperature, motion, humidity, and lighting, and it can also confirm if someone is indoors through a specific combination of sensors. With SmartThingsHub, the platform can send collected data to the collected apps.
However, SmartThings has three places that are criticized. First, it is relatively closed. Like Google and Amazon, it is difficult to get through external products. Second, there are hidden concerns about security. Previously, research institutions tested SmartThings and found that they could be hacked. Third, SmartThings is mainly in the passive control phase, and the scene is incomplete.
In addition, from the perspective of smart homes in general, Samsung, as a giant who is deeply immersed in both home appliances and consumer electronics, has not yet explored too much in the connection and control of home appliances. Let it lose its rhythm in the starting process of Haier, LG and other home appliance giants.
6. Ali: Starting from the Tmall Elf’s “Let’s make a profit”
Ali is a smart home’s “latecomer”, which reminds people that it’s from last year’s double ten I sold a million-dollar lynx at the cost of an absolute loss. As the first generation of intelligent speakers introduced by Ali Artificial Intelligence Lab, Tmall Elf is designed to meet the needs of users to easily place orders through voice interaction, while also providing connection and voice control for small objects such as songs and switches.
However, Ali has an e-commerce gene, but lacks the technology genes and the home appliance genes needed for smart homes. This makes it more connected, but does not have the ability to do smart homes like home appliances. hardware.
Ali, who doesn’t know the technology and doesn’t know the electricity, is trying to use the operating system and the IoT open platform to try to shake the scale of the 10 billion connection. But can the ambition of recreating the Ali Empire in the smart home era be fulfilled? We still have to ask a question mark.
7. JD.com: E-commerce with Amazon and Ali.
In April 2016, JD Intelligent Audio Alliance was formally established. In September 2017, Jingdong teamed up with Tencent and Baidu to form an intelligent audio industry alliance, and listed the smart speaker products & quoquo; 叮咚 2 generation. The product allows users to customize wake-up words, support voiceprint recognition, screen voice dual interaction, telephone communication and other functions.
From JD+ to the industry alliance, Jingdong’s attack, together with Ali’s loss to earn money, actually made us see the e-commerce platform’s anxiety in the smart home era. Future users’ shopping, especially for fast-moving consumer goods, may be automatically completed in the background by appliances such as refrigerators, which will inevitably reduce the frequency of users’ e-commerce platforms.
Moreover, kitchen appliances such as refrigerators may be designed to automatically place orders for users at the best price e-commerce platform based on functions such as price comparison, without the need for users to choose, this smart home era The new way of shopping, can not help but say that it will be a new consumer revolution, Ali, Jingdong naturally do not dare to take it lightly.
Summary: Behind the Hundred Flowers, try more, Haier is a step by step with the combination of materials.
With so many giants rushing in, the trend of smart homes seems to be eye-catching enough. . However, from an objective point of view, there are actually several outstanding problems in the smart home field. First, there is no interoperability. There is no interconnection between products and products, between brands and brands, which limits the connectivity of the Internet of Things and allows intelligence. Home has become an isolated game for all the giants.
Second, don’t take the initiative. The off switch requires a voice wake up and then issues a control command. The food in the refrigerator is running out and requires the user to view it and then place an order to purchase. Such a variety does not really enhance the user experience. The third is that it is not complete. Only small objects such as switches are not really smart homes. Only the smart wings for refrigerators, air conditioners, washing machines, etc. are the one-stop, smart home solutions.
The Internet of Things must be the Internet of Everything, and the smart home must be the whole house. In the current smart home industry is increasingly showing the situation of seven countries vying for the same situation, some brands focus on betting smart speakers, and some brands around smart phones, only Haier explores from the perspective of complete sets of things. As for those who are still working around the small object voice or staying on the desk, it is difficult to catch up with the rhythm of innovation iteration.
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