Smart home targeting young markets: lazy economy into a business growth point?

[guide]Young people pursue comfort Life, many people can not move their legs when they are at home, they can not move their mouths. Saving time to do what you like to do is the goal of “lazy people”, and this coincides with the original intention of smart home, that is, the idea of ​​making life more convenient through technology, and it has become a smart home enterprise to attract young consumers. The point of economic growth.

In recent years, more and more homes Enterprises and smart home, Internet, home appliances and other brands have joined forces to form complementary advantages on the road of “intelligence”, making cooperation a trend, allowing smart homes to actively land and seize the young market; on the other hand, “lazy economy” Derived smart home products are the market for young people, so smart home products such as sweeping robots, smart door locks, and voice control systems are favored by young people.

   “lazy economy” has become a new economic growth point for smart homes

In the environment of consumption upgrade and consumption transformation, smart home products have developed rapidly, from single products such as smart home appliances to smart solutions for the entire space. Channels such as home improvement penetrate into people’s lives. With the post-80s and post-90s consumers gradually become the main force in buying and renovating, smart homes also see the young people’s high acceptance of smart products, the willingness to try new things, and the strong consumer demand and opportunities. Beginning to enter the young market.

  Attracting young consumers with the “lazy economy”

Young people pursue a comfortable life, many people live at home If you can do it, you can’t move your legs. Saving time to do what you like to do is the goal of “lazy people”, and this coincides with the original intention of smart home, that is, the idea of ​​making life more convenient through technology, and it has become a smart home enterprise to attract young consumers. The point of economic growth.

The “lazy economy” derived smart home products are more accurate In this market, smart home products such as sweeping robots, smart door locks, and voice control systems are favored by young people.

Young people are too troublesome to cook, smart kitchen utensils come into being, not only let Rice has become more convenient, lowering the threshold for “cooking” and making young people more interested in cooking. Young people prefer minimalist design styles. For example, smart home systems can hide all routers, purifiers, air conditioners, etc., and control them through voice portals to make home life truly simple and convenient.

  Finding and targeting the young consumer market

The current young consumer group has diverse and personalized home style requirements . From the perspective of young people’s consumption habits and consumption patterns, they are more concerned with the comfort of life and personal preferences, so this group has stronger spending power and willingness for smart home products, which makes the focus on intelligence gradually become the home market. Trends and directions.

At present, many home stores and decoration companies are beginning to introduce smart home products and intelligence The decoration package has been loved by consumers after 80s and 90s. There are more brands that realize that online sales can’t fully satisfy the changing tastes of young people, and gradually open offline experience stores to attract young consumers with better service and experience.

The technology control among young people is not limited, heThey are pursuing new things, like to buy things they like, and have a strong sense of consumption. Many smart home companies have also seen this business opportunity, seize opportunities to push new products, carry out iterative upgrades, constantly change and adjust their own development models, and increase intelligence. Landing channels for home products, opening up more markets.

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