“The situation creates heroes, and the narrow road meets the brave. Any industry is a river. The so-called general trend, doing practical things, in this catering industry of the survival of the fittest, how to give yourself a place in the fierce competition, brand, product and service are important components that can not be ignored. In the big society of catering, many brands only pay attention to one for revenue, regardless of the second. Especially in Chongqing, the heart of the hot pot, the brand that really cares about everything in every aspect is very few, and in such a big environment, Xiaowei can still “sludge out the mud”.濯 濯 涟 涟 涟 涟 涟 涟 涟 涟 涟 涟 涟 涟 涟 涟 涟 涟 涟 涟 涟 涟 涟 涟 涟 涟 涟 涟 涟 涟 涟 涟 涟 涟 涟 涟 涟
As we all know, standardization is a compulsory course in the operation of a catering business, and it is also a very difficult factor in compulsory courses. An extremely long course in combat lines. Standardization is an uninterrupted process and has the ability to reach the influence of various sectors.
Brand value is the core of brand management and an important indicator of the brand’s differentiation from competing brands. Michael · Porter mentioned in his brand competitive advantage: the brand’s assets are mainly reflected in the core value of the brand, or the core value of the brand is also the essence of the brand. Then the core value of Xiaowei’s brand lies in Zhang Ping, which is the label of Xiaowei Xiaoyu and the brand representative of Xiaowei Xiaoyu. From the rhetoric of the locals in Chongqing, “Let’s eat Xiaoyu, recognize Zhang Ping, this is the brand value of Xiaowei Xiaoyu.
Hot pot, from the current practice proof, in Chinese food products Standardization is a category that is relatively easy to implement. From the beginning of the hot pot frying, the list of required materials, Yan Wei Xiaoyu has a set of corresponding process structure, it involves the quality of the material, the role and the chef needs to master the proportion of various accessories, in order to make “all” Spicy and delicious pot bottom. In addition to the bottom of the pot, Xiaowei Xiaoyu also made a set of standardized processes on the hot dishes, from the selection of materials, processing methods, swinging, and eating methods. This process can be complicated in the early stage of combing, but once it is formed, this process will greatly reduce the time and labor costs after getting better.
Market research shows that customers in the process of receiving services, on the one hand, hope to obtain professional services, on the one hand, they also hope to obtain great convenience, reduce waiting time and facilitate settlement. Therefore, in the design process of service process standards, Weiwei Xiaoyu is at the core of providing convenience to customers, rather than for the convenience of internal implementation. In addition, standardization and unified training management is carried out, including the instrumentation, language, attitude and behavior standards of service personnel. Service personnel should learn to listen and learn to standardize silence. They should not only pay attention to language communication, but also focus on non-verbal communication, but moderate language expression is very important.
It is denied that the catering competition will still be the brand as the king, the brand will be played out, the brand will be strong, and the public will understand it, and naturally it will have a broader market. In the catering line, behind the brand is “safety, hygiene, peace of mind, and intimate support. These are formed by long-term cumulative word of mouth, and the source of word-of-mouth is products and services.
Only standardized services are worthy of standardized products. Only standardized products can enhance the value of the brand, and the value of the brand will increase to have more standardized content. …… Yu has opened up the relationship between brands, products and services, and has continuously contributed to the brand “hematopoiesis”, which has set off a standardization trend in Chongqing hot pot restaurant industry!
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