In recent years, with the continuous improvement of people’s living standards and the rapid pull of the real estate industry, China’s wood flooring industry has shown a booming development trend. There is no eternal king in the flooring industry of Dalanghaisha. The changes in the market environment and the changes in consumer behavior have prompted more flooring companies to make continuous innovations, while product innovation, brand innovation and channel innovation have become the weapon of the market.
As a well-known domestic company specializing in the research, development, production and sales of wood flooring, Del Home has gradually grown in the baptism of the market and has become a leader in the flooring industry. In the tempering growth of the del home trial situation, based on the market environment in accordance with changes in consumer demand, began to integrate the three advantages of brand, channel, product R & D design in the flooring market began to exert strength.
Brand advantage to create the king of the flooring industry
According to the China Index Academy, China’s urbanization rate will reach 60% in 2020, and about 300 million rural population will be converted into The urban population, which will bring a large number of new housing demand, which will drive the demand for ground paving materials to continue to grow. It is not difficult to find that the market prospect of China’s flooring industry is very broad, but due to the large number of production enterprises and the low level of market competition, the next few years will be a key period for brand competition.
When brand consumption has become the mainstream of the flooring industry, the brand effect of Del Home in the industry market has begun to appear, and it has gradually been recognized by consumers. After years of development, Del Home has not only ranked among the best in China’s wood flooring brand consumer market, but also has many awards: Del Home is the standard drafting unit, the vice chairman unit of the China National Forest Products Industry Association Floor Committee, and the Chinese home furnishing industry. Strong enterprise, at the time of the 2008 Beijing Olympic Games, Del Home became the home appliance and public floor supplier of the Paralympic Games in 2008! The company has become the first batch of ‘China’ in the China flooring industry with its pragmatic and innovative innovation. The well-known trademark ‘title, and won the ‘China’s home consumption trends, the most influential building materials brand’ and many other awards.
Technology advantage becomes the driving force of product innovation
When the brand effect gradually emerges, consumers’ trust in Del Home comes from high quality, environmental protection and can meet different consumer needs. The next series of products. When health and environmental protection became the development trend of the wood flooring industry, Del Home has already reached the forefront of the industry with its technological advantages. It is understood that Del Home has always attached great importance to the core role of technological innovation in the production and operation process, and hired industry experts and the company’s technical backbone to form a research team to research and develop new materials, new equipment and new technologies for flooring production. As of June 30, 2011, Del Home has 29 patents, of which 27 are utility model patents, 1 is a patent for appearance, and 1 is a patent for invention.
In 2006, Ruer Home developed the ‘impregnated paper laminated wood floor formaldehyde capture technology’, which was certified by the Science and Technology Department of Jiangsu Science and Technology Department and can quickly capture the floor at normal temperature or low temperature. Free formaldehyde. After adopting this technology, the formaldehyde emission of the laminate wood flooring has been greatly reduced, and the drop rate has reached 60~90%. The overall technology of the project has reached the international advanced level. The R&D advantage does not represent the whole of Del Home. It is also unique in product design and development. With the leading design concept, according to the research and analysis of the product market consumption feedback, we ensure that the design style of Del product is in sync with the consumer demand. At present, consumers tend to prefer modern minimalist styles in home decoration, accounting for 49% of the total, which is the main theme of current room design.
channel innovation to activate Del home vitality
As the saying goes, ‘the channel is the best in the world’, in the flooring industry ‘channel is king’ is also the golden rule of enterprise development. Del Home has its own uniqueness in the construction of the channel system. It adopts the ‘flat deep marketing’ model to break the original sales and general agent sales model, and to carry out flat management in key and suitable markets. The second-tier distributors, the third-tier distributors and even the four-tier distributors are upgraded to the first-level dealers, increasing the number of first-tier dealer customers directly settled with the company, realizing direct docking management, improving execution and uniformity.
Flat-level deep marketing not only makes channel coverage very easy, but also greatly enhances the penetration of Del Home’s marketing network. It also effectively enhances the brand awareness of Del Home and generates radiation to surrounding markets. The role has attracted more quality distributors to join. After rapid development in recent years, the network coverage has increased significantly, and the number of specialty stores has grown rapidly. At present, the number of specialty stores has reached 1,500, laying a solid foundation for the company’s rapid development in the future.
Bringing three advantages to fight the floor market
The booming home flooring industry gives companies confidence in the future, but with the country’s requirements for wood flooring product quality and environmental standards With continuous improvement and consumers increasingly pursuing the individualization and quality of products, the threshold of the wood flooring industry will become higher and higher in the future, lacking brand influence, and the wood flooring enterprises with weak comprehensive strength will gradually be eliminated by the market.
The three advantages of Del Home Integration have won the initiative in the future market competition. The high-quality, green and environmentally-friendly products enhance the brand influence, while the brand advantage and channel advantage promote each other. Del Home is in a strong position in the channel network, and the channel advantage ensures the effectiveness of the Dell home brand management. The foundation of the company’s core competitiveness.
Relevant statistics show that the average penetration rate of residential wood flooring in China’s big cities is about 25%, and that of medium-sized cities is about 10%. China’s national income and overall consumption level are steadily improving. The market for product development is very broad. Facing the broad development prospects, Del Home has made preparations to integrate the three advantages of brand, channel and product R&D design to fight the home floor market!Release date: 2011/11/1 8:49:17
Relevant recommended products
New Disign T8 Led Tube
Composite geomembrane for Dam and Slope Protection
Aluminium Round Tubes/Pipes Used on Furniture
Fiberglass Insect Screens Mosquito Mesh Fly Screen Mesh
Poly Chia Solar Panel Price with Factory Price