Sleep is a luxury, but mousse is not a luxury.
Mousse pioneered a new category of healthy sleep systems, with a private custom + smart adjustment mode to attack healthy sleep solutions. Spring has been in the autumn for 13 years, and has experienced a long process of barbaric growth, standardization, differentiation and intelligence in the bedding industry. Every time mousse is innovatively ahead.
When others are busy with maximizing profits and pursuing speed and unlimited expansion channels and scale, Mousse still Adhere to their own production methods: the positioning of healthy sleep resource integrators, technological innovation and the use of Internet big data, as well as the market rhythm of accumulation.
Bringing healthy sleep to thousands of households is not only a slogan of muse, but a real luxury. At present, the customer loyalty of the company is 99.9%, and the introduction rate reaches 68%. The success of Mousse is not only that Mousse can stand in the industry for 13 years, but also “healthy sleep is deeply rooted in the hearts of the people, creating a new outlet for the bedding industry.
Focus on the bed, 13 years is only a good sleep
In this fast-developing information age, the craftsmanship of excellence seems to be only a stone in the lake. It took a little bit of spray. However, a small number of people still insist that Musi began to throw stones into the lake 13 years ago.
As early as 1889, Simmons invented the mattress and changed the world from sleeping hard bed The habit of becoming a spring bed. Mousse started in 2004, not a simple mattress, but a combination of sleep mechanics, ergonomics and intelligent technology to create a healthy sleep system.
The dream is full, and the reality is often bone. When Mousse puts design, quality and brand at the forefront, it means putting profits behind. Therefore, from the very beginning, the raw materials used by Mousse are extremely demanding in quality, which makes Mousse only position itself in the high-end market.
In 2007, Mousse collaborated with the German Miller Company, which has more than 100 years of history, to create a new history without creating a 3D mattress without a spring. Recently, Mousse and the Toyota Group jointly developed space resin ball materials, which can replace springs and sponges. People can lie on 360 degrees, and space resin balls can be individually adjusted according to individual physical conditions.
In order to ensure that the products are ahead of the world in terms of materials and technology, Mousse pays close attention to the most advanced research projects and achievements of the world’s sleep technology, and constantly introduces the most advanced materials and technology from abroad to promote itself. Integration of industry resources.
In terms of service, Mousse is the slogan of the consumer’s life-long sleep housekeeper. Mousse adopts the Golden Butler Service System and has 1000 vehicles and more than 1,000 service teams throughout the country, serving in more than 3,000 specialty stores nationwide. This differentiated value-added service not only improves the moat of the mousse, but also enhances the service awareness and standard of the entire industry.
In this era of speed, running fast means winning the attraction, winning coverage and winning sales.
When Musi entered the market in 2004, China’s bedding industry had already been fiercely competitive. For example, the matted mattress was almost a red sea. To stand out in such a multi-faceted market, we must jump out of the original competitive thinking. When others are still selling beds, Mousse has positioned itself as a healthy sleep solver.
This is very advanced in the entire industry, so some companies that can’t hit the gossip, because of the market potential of healthy sleep, have copied the form of mousse, ready to share a piece of cake. Traditional home textile companies, using existing channel advantages, cross-border robbery “the concept of healthy sleep solutions.”
In the fierce market competition, in order to win quickly, the price war will become a weapon to kill opponents, “buy one get one free,” “point redemption and other promotional wars are not tired, and low prices promote products to Filled up well, let the healthy sleep industry form a bad currency to drive out the trend of good money.
Healthy sleep is a slow industry. Compared with the opponent, the speed of the mousse is the most “slow one.” In order to develop a smart mattress system, Mousse combined with three countries to complete the polishing in four years, and only evolved from birth to now. Five generations of healthy sleep systems. Yao Jiqing, president of Mouss Bedding, said that Muse has been focusing on mattresses, pillows and other bedding for 13 years, focusing on a healthy sleep system, with high focus and heavy vertical.
The success of Mousse is due to the fact that in the era of impetuous industrial and informationalization, concentrate on one thing, polish a product, and become a leader in the industry.
Putting culture to the world’s best beds
“ Let people sleep better.
As a corporate vision of Muse, since its inception, Mousse has focused on healthy sleep culture communication and resource integration. Yao Jiqing, president of Mouss Bedding, said: “Mouss is not selling a bedding, selling a healthy sleep.
Every year, Mousse has four “IP events”, namely World Sleep Day, World Day, Global Healthy Sleep Culture Tour and Double 11 Muse Global Brand Day. Mousse combines different time nodes to promote healthy sleep culture through activities, so that consumers can recognize the importance of sleep and the way to sleep healthily.
In addition to the four major “IP activities, Mousse alsoMany of them have been launched, such as “Inspired Short Films by Dreamer Series”, and invited Pan Shiyi, Li Yundi, Zheng Zhi, Li Kaifu and other big coffees to pass on the spirit of building a dream, and to convey to the society a value that is brave to build dreams. This will cause social resonance and resonate with the target audience of the high-end class. At present, Wang Shi, Pan Shiyi and Dong Mingzhu are all loyal users of Mousse.
Putting a healthy sleep culture, Mousse is the leader in the world’s most respected healthy sleep brand. This requires Musi to become a global company and a world-class brand.
As early as 2006, Mousse began to focus on integrating high-quality resources around the world. Chief designer Moris has been in the design industry for more than 40 years. When ethnic style furniture became popular more than 20 years ago, he began to collect ideas and find inspiration in Asian countries, and developed a series of products with rich regional characteristics, such as copper. Series, rattan series, coconut series, solid wood series furniture. One time he met with the chairman of Mousse in the exhibition held in China, and “to develop the vision of the best bed in the world together, let Moris choose to join the mousse.
By integrating global quality healthy sleep resources, Mousse has worked with SALVADORI SRL (Covadori) Cooperation with many internationally renowned bedding manufacturers such as ARTILAT NV, RAKO and OTTEN. This also made Mousse the GIA Award for Global Home Innovation in 2013, becoming the only Chinese home furnishing company to receive this honor, and the first company in the history of the world’s software bed to receive this honor.
In 2017, Muse Bedding opened more than 100 offline stores in Japan, becoming the first brand in Australia, and in Canada, the United States, etc., all began to advance the globalization process. Mousse has become the fastest-growing domestic bedding brand in foreign countries, and currently has more than 2,800 stores worldwide.
In addition, Mousse led the drafting of the “China Software Bed Country Industry Standards and the domestic “China Sleeper White Paper”, which promoted the rapid development of domestic sleep culture.
Find product positioning, use action to promote healthy sleep culture, and other peers only talk about origin, only material, only look and price, and Mousse has a higher brand structure, becoming “ The new middle class’s favorite bedding brand.
Online and offline linkage, Mousse redefines healthy sleep
At the end of 2016, Ma Yun once said, “There will be no pure e-commerce in the future, only new retail. Subsequently, the prophecy produced tremendous energy, less than a year, and almost no one in the industry would regard it as a standard.
This kind of retail, which combines online, offline and modern logistics, is defined as “traditional enterprise”, which has long been explored.
For example, after a five-generation change, the Mousse Healthy Sleep System. Since the birth of the first generation of the healthy sleep system of Mousse, Mousse has gone through the trend of collective farewell to the hard bed. For the first time in the industry, the fully automatic electric intelligent row skeleton, the automatic adjustment air pressure mattress, the gel micro environment adjustment and Bedding micro-environment regulation four systems, to the fifth generation of healthy sleep system, to solve personalized sleep customization and intelligent sleep, let sleep really become a systematic solution.
The latest 5th generation of healthy sleep system & mdash; & mdash; TS smart healthy sleep system, called the black technology of sleep. It can quickly and accurately acquire human body data and is deeply matched with the background database. Different from the standard, comfort and versatility of traditional soft bed, TS Smart Healthy Sleep System emphasizes the customization experience of one bed and one world.
In addition to bedding, Mousse has also developed a system of consciousness, dream, sorrow, joy, and slow sleep with Taiwan’s healing institutions. “Our sleep problem may be a psychological problem. It may be anxiety. It may be stressful. It may be an emotional problem. When you have different problems, the system will automatically push you different music. At the same time, Mousse and Taiwan’s aroma masters jointly developed an aromatherapy system, according to each person’s personality can be customized to suit their own aroma.
Mousse redefines the soft bed industry by tailoring a personal, healthy sleep system. And Mousse’s SleepShare smart mattress technology, is to achieve interactive consultation between people and beds, forming a big data for Chinese sleep.
It is reported that next year, “3· 21 World Sleep Day, Mousse will release a smart mattress system . With this system, people can automatically debug after lying down, and can measure the person’s sleep state, the number of turns, the heartbeat, the time of deep sleep, and so on. At the same time, as long as the data is shared, the system can give you feedback on the sleep state of another city’s loved ones.
Under the online, Mousse believes that pure e-commerce can not solve the post-line installation, commissioning, demolition and other post-services of the healthy sleep system, so in 2016, it started the 020 platform of the store and e-commerce.
In the traditional store channel, Mousse has strong channel persuasiveness through cooperation with services and big data with some health care institutions such as Yuezi Center, Maternal and Child Hospital, Beauty Agency and high-end hotels.
Mousse even laid out the heavy assets of the Mousse Hotel, which perfectly integrated the experience process of the Mousse products into the hotel service, allowing consumers to complete the mousse products without knowing it. Evaluation. After entering the hotel, consumers can measure their physical data according to their physical condition and sleep habits.Customize the type of mattress and pillow type that you are comfortable with.
Although the outside world generally sang, but Mousse spoke with results. Every year, the sales of bedding products of Mousse Sleep Hotel reaches 10 million yuan, and most consumers buy orders directly on the second day after the experience.
Nowadays, the healthy sleep field has become the slogan of the home industry. With the rise of the middle class and the upgrading of consumption, consumers have pursued product quality from the past and gradually upgraded to pursue customization and personalization. High quality of life. Through the new retail mode of new and old, online and offline linkages, Mousse forms the Chinese people’s healthy sleep big data and becomes the most knowledgeable sleep expert.
From extensive “bedboard trading” to bedding franchise model to personalized, intelligent and differentiated global healthy sleep resource integrators, mousse Every innovation is a feat of rewriting the history of the bedding industry.
Today’s mousse is more than just a bedding brand. It carries more of a value, a healthy, stylish, and tasteful lifestyle.
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