On April 27th, ICE Machine Motors released the third-generation ice cream machine and market strategy in Shanghai. As the global intelligent ice cream self-service terminal brand, ICE Machine Motors will open up at least 30 provincial-level markets this year. The number of terminals reached 3,000 and the target sales totaled 400 million yuan.
The third generation of ice cream machine of ICE machine is the biggest difference in appearance compared with the second generation machine. It is a high value, blue and pink body and stylish shape, which is very attractive. The human eye, the body is smarter and lighter than the previous generation, covering an area of only 1 square meter. The machine has six kinds of jams, six kinds of toppings, and the taste combination is changeable.
Not only that, but the time for third-generation machines to make ice cream was also reduced to 25 seconds per cup, which was 10 seconds shorter than the second generation. In terms of payment, we support WeChat and Alipay payments, as well as face payment technology that is currently being sought after by the industry. The built-in 43-inch full-touch human-computer interface of the ice cream machine stimulates the market with strong interaction and visual experience, while the media function can be opened to the outside world for advertising.
ICE Machine’s ice cream machine mix, choose to cooperate with US-owned KANPAK. According to the underlying logic of “integrated research and overall R&D”, the subversive creation of the DIY option for “100 types of ice cream” was created. The ICE machine is positioned at the mid-to-high end of the market, and the taste is outstanding. The health index remains above national standards.
In terms of machine production technology, ICE Machine Motors chose Foxconn, a global foundry. The whole machine produced by Foxconn Group has intelligent temperature control module, which adopts BIB packaging and chain sealing. The ice cream is in zero contact with air before the cup is out, and the machine is free of cleaning for more than seven days.
(The picture shows the third generation ice cream machine of ICE machine)
The front-end and platform-oriented operation mode of the networking architecture, in the unmanned retail solution of the new retail era, not only creates a new trend of consumption in the ice cream segment, but also opens up new possibilities for unmanned retail in category expansion.
At the press conference, Wang Hang, the founder of the ICE machine, shared the business understanding of the book, the heroic spirit, and the rivers and lakes. Wang Hang said that only a great dream can gather a group of Ideally, Wang Hang hopes to create a well-known national brand in the global ice cream market.
At the press conference, "ICE Machine Motor Co-founder Liu Liuyi described "ICE machine People are the earliest and fastest-growing students. “ ICE Machine Motors was founded in 2014. In the same year, the first generation of machine development was completed. After another year and a half of continuous iteration, in November 2016, ICE Machine Motors officially released the second generation ice cream machine. The first equipment of the second generation machine was put into Wuhan Yintai Creative City. At the meeting, Liu Liuzhen also shared that the per capita annual consumption of ice cream in China and the United States is 2.8kg: 25.8kg, and the market capacity is huge in the future.
Before December 2017, ICE Machines completed the launch of hundreds of intelligent terminals. These automatic ice cream sales terminals are available in Wuhan, Beijing, Harbin and other places.
From the current operating data, single-day stand-alone sales reached a maximum of 1,909 yuan, sales of 277 cups, gross profit of more than 70%.
For the whole year, the average daily sales cup is close to 50 cups. The overall value of the ICE machine is three times higher than that of the second-generation machine. The average price of each machine is expected to rise from 10 yuan to 12 yuan.
The rapid development of the ICE machine is attracting the attention of the capital. In March 2018, ICE Machine Motors completed over 30 million A rounds of equity and debt portfolio financing. It was jointly invested by Shanghai Honggu Fund and Jinpai Group and the valuation was over 100 million yuan. This round of financing will be used for the global launch of smart terminals. It is expected that in the next three years, ICE Machine Motors will realize the global launch of 20,000 terminals.
As the unmanned retail experience experienced rapid rise and fall in 2017, the entire unmanned retail market began to concentrate on the intelligent container track. Compared with unmanned shelves and unmanned stores, smart containers are well equipped with small unoccupied shelves, convenient placement, and high degree of scene adaptation. At the same time, they also take into account the security and damage prevention of unmanned stores. And black technology to expand the space. It can be said that the intelligent container will be in 2018, and it is expected that there will be a good space for explosion.
ICE machine is used as a smart container and intelligent self-service vending machine, based on general intelligent containers. Achieved the expansion of the category. The positioning of general intelligent containers mainly on water drinks and snacks will be extended to categories with cold chain and ready-to-eat food. Among them, the technical breakthrough of the ICE machine Moto on the third generation of machines is not easy. It also provides an invaluable experience for industry reference for the overall technical iteration of smart containers.
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