In the domestic retail sector, franchising is undoubtedly one of the greatest business models of the 21st century, and it has won many franchisees. The wealth of life. However, due to the diversification of profitability in the franchise business model, more and more enterprises are pursuing rapid expansion, which neglects the interests of franchisees, resulting in more and more franchisees falling into a quagmire.
Thousands of thousands of thousands of people, from the previous site selection, staff training to post-marketing, profitability can be a franchisee to solve practical problems of a company.
At present, although Qianqian already has 3,000 stores, it is still changing, and constantly breaks through the ceiling of the industry to find an iterative upgrade path —— hosting mode.
Breaking through the difficulties of chain management and management
Simply exporting the brand image and products has extremely high requirements for the franchisee’s own professional ability and market sense. In order to reduce the professional difficulty of the franchisees and ensure the normal operation of the store, after thousands of years of exploration, Qianqian has developed a set of franchise mode for the franchisees with zero professional threshold.
The so-called franchise mode, that is, the franchisee pays for the storefront rental, decoration and purchase of equipment, etc., the headquarters dispatches the operation team, is fully responsible for the operation of the franchise store; at the end of the year, according to a certain percentage, franchisees and headquarters Make a profit dividend.
In fact, the hosting model is to change the role of franchisees from operators to investors, reducing the requirements for franchisees’ own professional capabilities; and greatly improving the operation of tens of thousands of franchisees. Management efficiency. The most important thing is to directly solve the problem of post-store management.
From the current point of view, the hosting model is an upgrade of the entire retail enterprise model. Combining the advantages of direct sales and joining, it can effectively control the stores and integrate the funds and resources of the franchisees.
Talent strategy is the premise of the hosting model
Once the company enters the rapid expansion period and implements the full-hosting model, the company must consider whether the talent development system can adapt to the future strategy.
In order to build a strong hosting team, Qianchi has upgraded its talent strategy & mdash;— It is embodied in the standardization and simplification of the store operation and service process.
In 2017, Qianqian reorganized the brand positioning and turned the previously complicated professional content into a simple, standard and reproducible system. The effect of complication is to improve the learning efficiency of the clerk, not only to quickly improve professional skills, but also to quickly master the operation of the store.
Tan Yong, a franchisee from Guizhou, deeply understands the benefits of this model.
When I first joined Qianqian, all the management operations of the store were handled by Tan Yong, and the monthly turnover was basically maintained at around 30,000 yuan. On the one hand, due to the rapid changes in market demand, on the other hand, it lacks high professional quality. After a period of operation, Tan Yong feels weak. At this time, it happened that Qian Qian launched the hosting model, and Tan Yong did not hesitate to choose the transformation.
After switching to a custodian store, Qianqian Headquarters delivered professional talents and managed the store in full. After one month, the turnover increased to 70,000 yuan.
Talent strategy is the premise guarantee for the continued operation of the custody model. Today, on the one hand, only the makeup service has trained tens of thousands of makeup artist talents and established a community as a barrier. Provide one-stop service for consumers.
Yunmi Home boosts shop fine management upgrade
In a huge hosting system, it is necessary to achieve standardization and simplification, so that it is easy to execute and copy. The need for the first to overcome the problem, Internet technology support is the key.
To this end, in June 2017, Qianqian launched the “Cloud Honey Home App”. This 2B store’s refined management and operation products directly push Qianqian to the front line of big data and omnichannel.
Yunmi House not only realized online cashier, inventory management and inventory, but more importantly, realized management analysis, including data analysis, product sales analysis, member analysis and staff analysis. Wait.
With this self-developed app, Qianchi can quickly create a clear basic data display. At the same time, in order to facilitate the headquarters and franchisees to see the data at a glance, Yunmi House is also divided into headquarters kanban and franchisee kanban. The former facilitates a general analysis of multiple stores held by one franchisee, while the latter is subdivided into each store.
With clear data, both the headquarters and the franchisee can know the basic conditions of the store operation and the use of the goods, and further understand who the user is, so as to deepen the user’s needs.
Especially in the aspect of member analysis, in the past, each store’s understanding of its own members was basically followed by the staff of the store staff; now, the way to bind the store to the user WeChat through the QR code It can realize the precise management of the store staff’s monthly income, occupation, skin condition, and arrival status.
In addition, Yunmi’s home has also achieved scientific evaluation and training for clerk. The Business School module in the App provides a number of make-up courses, and new employees can take advantage of fragmentation time to complete skills training at different stages, from beginner to advanced, further improving the efficiency of talent development.
A small step in technology, a big step in the hosting business. From operating users to operating data, Qianqian’s business model is iteratively upgraded again and again.
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