“ Everything is recorded, everything is analyzed, this sentence is a good interpretation of the magic of the era of big data & mdash ;— any behavior is “dataized.” An obvious fact is that through the fast-growing mobile Internet and ubiquitous smart terminals, the various behaviors of human life will be collected in depth and translated into data without any detail.
As the front end of the entire big data chain, data acquisition is the basis for all energy realization, especially in practical applications, it plays the role of “bridge” to a large extent.
Link the box of dreams
“The traditional car networking industry chain is based on & rsquo; car & rsquo; & rsquo; people & rsquo; core, mainly the connection between the car and the people, to provide the owners Vehicle condition monitoring services, in-car entertainment services, etc. But we think that ‘ people in the car online & rsquo; not car networking, car networking must be & lsquo; car connected to the Internet & rsquo;. That is, after digitizing the car, put it on the Internet. In this way, the car’s data can serve a variety of Internet services. Ge Jiandong, founder and CEO of the driving chart, said.
After the concept of the Internet of Vehicles is hot, under the drive of policies and markets, there are not many early adopters of the Internet of Things focusing on the Internet of Things. The domestic Internet giant BAT has also joined the Internet of Vehicles system. In 2010, Ge Jiandong and his team entered this challenging field in such an environment.
However, all of this stems from Ge Jiandong’s 10 years of Huawei work experience.
In 1997, Ge Jiandong graduated from Shanghai Jiaotong University with a major in communications. This year, Huawei celebrated its 10th anniversary. Although Huawei at that time has not yet become a household name, Huawei, as a graduate of communications, may be a good choice. Ge Jiandong chose to go south and go to Shenzhen to fight.
At Huawei, as long as you are professional enough, you will not bury any talent. In this way, Ge Jiandong struggled from an ordinary staff member to the deputy director of the research department. Then he moved to the market and transformed from a technician to a salesperson. This experience has also accumulated rich experience for Ge Jiandong to leave Huawei.
In 2007, Ge Jiandong, who had settled in Huawei for 10 years, chose to leave.
He chose to start his own business in the field of communication, which is another 10 years.
In 2010, the Internet of Things became a hot word. At this time, Ge Jiandong saw the vents and quickly targeted the Internet of Vehicles with a huge market. One year later, the driver of the map 1.0 was officially launched. Ge Jiandong became earlier. A group of car network pioneers.
But for the Internet of Vehicles, there are thousands of people. The digitization of the car mentioned in the driver’s picture is inseparable from the car’s various ECUs (Electronic Control Units), and the interface is inseparable from OBD.
“ But anyone who knows about the car is not unfamiliar with OBD. OBD originally refers to & ldquo; on-board diagnostic system & rsquo;, usually in 4S shop, when the car fails, the maintenance staff can Quickly diagnose and repair according to the OBD system prompts. At that time, the OBD box undoubtedly became the pig on the vent. Both manufacturers and investors have great enthusiasm for this. Ge Jiandong recalled.
With the OBD box, users can clearly and accurately grasp the car’s data and monitor the car’s dynamics in real time. At the same time, combined with the statistics of fuel consumption data, it is possible to analyze the driving behavior of the owner and propose optimization suggestions, thereby saving the cost of the vehicle for the owner.
Generally, the OBD box with SIM card has a security system, and the OBD box with security function is used. Once the car is abnormal, the user will time to receive information from the APP connected to it. To a certain extent, the OBD box solves the pain points of small white users in terms of cost saving and security protection.
For Ge Jiandong, the OBD box opens the story of driving.
Car Network Ecosystem
However, like every entrepreneur, it was not easy at first.
At the time, the application status of the C-side of the car network was not very satisfactory, and many consumers were still on the sidelines. Ge Jiandong said. In fact, as far as consumers are concerned, it is understandable to wait and see, because they do not understand the unfamiliar car network. Realizing a wide range of applications for all products requires a process, just as PC interconnections to mobile Internet changes and transformations, consumers need to know how to use the Internet of Vehicles.
Ge Jiandong believes that the car can access the Internet, just a function upgrade, “the car itself is connected to the Internet, and people can be connected in the car, can not be completely equivalent to the car network. He understands that the Internet of Vehicles should be an open collection of industries with a complete ecological chain.
Therefore, the driver constantly searches for the “pain points” of user needs. After all, for the product, the user experience is the first. For the owner, it is important to solve the actual needs of the car life through the mobile APP, and these are not solved by a company.
The thinking of Internet divergence has given us a lot of inspiration. We have integrated the business to serve the car owners through an open platform, and condense the wisdom of all parties to build a complete car networking ecosystem. This is the mobile Internet hardware. The initial starting point of the driving picture box. Ge Jiandong said.
In this open ecosystem, service providers can develop innovative application environments based on the Internet of Vehicles to provide customers with more diverse application scenarios.What consumers enjoy is personalized product service. For example, in the car insurance business, with the development of smart cars, driverless driving and assisted driving technologies, the pain points and reform direction of the insurance industry must be shifted from the car factor to the human factor, and the human factor will be more apparent. The driver cooperates with insurance companies such as PICC, Ping An Insurance, China Life Insurance, China Insurance, and Liberty Insurance to take the lead in large-scale application promotion. UBI Smart Car Insurance is based on vehicle usage and driving habit data samples. Pricing model. The scientific nature of auto insurance pricing has been enhanced, and differentiated rates have been designed for different individuals.
Similarly, for the maintenance needs of the car, the vehicle itself can feed back the data to the owner through the driving chart box to achieve real-time and effective demand reminding, so that the car is smarter and realizes the car’s self. Management, self-care.
“ The core of the Internet is to bring data to the industry’s business value. We let auto dealers invest 1 yuan, return 1.8 yuan, increase the insurance company’s renewal by 30%, reduce claims by 15%, increase the safety of the team by 30%, and increase the profit margin by 70%. Every industry through the data will generate new business value. Ge Jiandong said.
In Ge Jiandong’s view, the car network that understands the driving picture is to create an ecological circle. Through the two parts of the driving picture box and the mobile phone APP, it provides insurance, maintenance and repair services for the online car. People, cars and the environment are fully interactive, opening up a new smart driving experience and providing more effective data for the development of smart cities. Since entering the field of car networking, the driver has been recognized by the majority of car owners and insurance companies, 4S stores and other individuals and enterprises.
After 8 years of precipitation and growth, the driver has a highly adaptable product, and millions of users with an average monthly activity of more than 90% have realized the Internet of Things big data in 4S, after service, The scale of insurance, tourism and other industries has landed.
In June of this year, with the excellent technical indicators, the driver obtained 100,000 hardware purchases of China Mobile and Lutong 2G and OBD products ODM projects. At the same time, the driver of the 2G products was selected as the core capability product list of China Mobile Group. This also proves that the driving products have a core competitive advantage and a wide adaptability of the products.
The Spring Festival of the 2018 Lunar New Year has just passed, The global blockchain, the air is filled with anxiety, anxiety, excitement, confusion … … and throughout the Spring Festival, the blockchain circle has not calmed, the debate about the future of blockchain technology is endless .
Three years ago, when the word blockchain appeared in the eyes of the public, some people saw the emergence of blockchain as a new technological revolution that would reconstruct the state of human life. But what exactly does the blockchain have to change humans?
Objectively speaking, the popularity of the term blockchain is far from being understood by the general public. Even in the industry, the understanding of the blockchain is also a matter of opinion.
Described in one sentence, the blockchain is a decentralized distributed ledger database. However, it is invisible, but the original Internet is not invisible, but the emergence of computers has made the Internet truly have an entity. So will the blockchain entity be a virtual currency?
“ Referring to the blockchain, many people’s first reaction is bitcoin. As the first application of blockchain, Bitcoin has set off a blockchain boom around the world. On the one hand, various kinds of coins have sprung up, and some air coins have been used to cut the leek. All kinds of worries; on the other hand, all kinds of incredible so-called “applications are also endless, blockchain raising” pets are not unusual, catching up with the trend is also everywhere. In such a carnival, the bubble is quite a market. Ge Jiandong said.
“But after deep communication with the Singapore IOV Project Foundation, I also changed my previous thoughts. If the blockchain is really used, it can serve the users, and at the same time let the third-party companies win the win-win situation. Good tool.
The Internet of Vehicles is essentially connected to big data. As more and more vehicles are connected to the network, the driving habits and behavioral patterns collected in the Internet of Vehicles will increase geometrically. At this time, how to effectively deal with this huge amount of data has become a problem that must be solved.
And blockchain technology is just the right solution for this problem, because the Internet of Vehicles requires such a ledger, which records all the data and behaviors that occur in the Internet of Vehicles, and coordinates all What happened and what will happen in the future.
In April of this year, the driver and the global non-profit organization IOV Foundation and Higgs Block jointly launched the smart car chain platform SCC (Smart Car Chain). In the traditional practice of the Internet of Vehicles industry, on the one hand, because the collected data is highly private, and the centralized data storage has problems such as data leakage and data loss, many owners are cautious about the use of products, although by introducing higher security technologies. This problem can be alleviated, but the high cost that comes with it is not directly proportional to the actual effect.
On the other hand, although the number of Internet users is increasing year by year, compared with the huge car ownership base in China, the coverage of networked users is still narrow, and the data indicators that can be collected are limited and analyzable information Too little, the accuracy of the results of data analysis has a great impact. The traditional solution is to participate in the analysis process by introducing data collected by more organizations, but the cost of opening up various institutions is high, and the transaction of data will bring more problems.
“The introduction of blockchain truly realizes the value of big data to the master of data, Ge JiandongIt is also a fundamental problem to be solved by the SCC of the smart car chain platform: the data owned by the owner or the organization is encrypted by their respective public keys, and other individuals and organizations cannot infringe the ownership of the data; in the process of data access, Smart contracts can be used to specify whether a data needs to be authorized by its owner before it can be accessed, and how much the data visitor should pay for its owner.
& ldquo;Trusting has become one of the key words of the smart car chain platform, Ge Jiandong said, “As a blockchain information platform for the car networking industry, smart car chains will be connected to include car owners and car manufacturers. 4S stores, car networking companies, insurance companies, LBS manufacturers, all data providers within the vehicle management office, to integrate the entire process data from the factory to the end of the car, but also to access more data users, including electricity More post-market service providers such as commercial platforms and auto finance, as well as government agencies such as traffic management and urban construction, to promote wider data use.
The value of big data lies in providing a new perspective and perspective that gives humans extra insight. Specific to the business world, big data can help companies continue to expand innovation in the product and service dimensions, by understanding the data, mining data values, and building new product forms.
The OBD box of the Honey Candy version is a main OBD product that earns blockchain points rewards through the big data of the car. Based on the driving chart box, the management of the big data of the car makes the owner of the car every time. Travel data, you can get the corresponding blockchain income, experience the smart car life.
In short, the owner can get the reward income corresponding to the blockchain daily according to the shared mileage, driving time, fuel consumption, and three-push driving behavior. The better, the more benefits, the boring driving process has evolved into a profitable, shareable social event that makes continuous access to automotive data possible.
The business model and profit model of the smart car chain are based on the ten years of experience in the driving industry. The feasibility has been verified by the industry. On the other hand, the business model has been verified to be feasible. The upper blockchain makes the value of the data fall into practice. What we want to see is that we can use the form of points and data pass to help users truly realize the data realization & rsquo; such a mode is to give back to the C-end users. At the same time, it has also made the exponential growth of the size of smart car users possible.
During the public beta period, a car owner can get 4000g of honey per day and get 120,000 honey in one month. The value of 100 honey points in the initial stage of data is 2.2-2.8 yuan. The market value of the 120,000 honey value is 3,600 yuan. When the total value of the uploaded data is larger, the profit of the owner is more, so the future value-added is not limited!
For the future driving, can it become a big data giant, not in Which field and industry it is in, but whether it has sufficient magnitude of data and whether it has the ability to realize the value of data.
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