Recently, during the visit, the industry insiders said that with the development of the building materials industry and the changing economic and policy environment, as well as the rise of a new generation of consumer groups, the overall market demand may change at any time. In the future, companies need to take a foothold in the market, and grasp the development trend of the home building materials industry, and follow the trend!
I. “Customized Industry Trends
Customized furniture concepts have been hot for many years, and in the past year, such personalized furniture has gradually Become the normal state of ordinary home decoration. Some insiders said: “There was a public data disclosure. Custom furniture in developed countries accounted for 60% of the total market share, and now China’s custom furniture accounts for only 20% of the market. As people’s demands for home life are getting higher and higher, the proportion of custom furniture will increase steadily year by year. At present, custom furniture in the domestic market is still in its infancy, and there is still much room for development in the future.
Visiting the market found that the current provincial custom furniture is mainly concentrated in cabinets, cloakrooms, children’s bedroom furniture and other aspects. Customized furniture is convenient, economical and individualized. It can adapt to different floor plans and make the area larger and more popular. It is loved by many young consumers. However, compared with standard finished furniture, custom furniture has higher requirements for design and service. From the requirements of size, structure, function and color of furniture, it will greatly test the comprehensive ability of furniture enterprises. If it is not handled well, the contradictions will increase.
According to industry insiders, custom furniture is also a comprehensive requirement for enterprises. It needs to improve design and research and development capabilities, brand promotion capabilities, information application capabilities, sales and service networks, large-scale flexible customization capabilities, etc. Operating in all aspects.
II. Important National Policy for Environmental Protection
In recent years, environmental protection has become a hot topic for everyone, and this topic has also triggered consumer concerns about environmentally friendly homes. “In the past, everyone thought that environmental protection is very important, but now consumers are increasingly feeling that environmental protection is the first place before beauty and function. Many adults will also choose the more stable styles of children’s furniture as adult furniture, which shows that consumers pay more attention to the environmental protection of furniture. The manager of a children’s furniture dealership said this.
Studies have shown that more than 50% of consumers in China pay great attention to the environmental protection of products when purchasing home products, and more than 30% of consumers regard environmental protection as the primary standard, and this proportion is expected Increased year after year.
From the major furniture stores, in the 2017 home sales situation, environmentally friendly household products accounted for more than half of the total sales. This choice of consumers also brings a lot of business opportunities to some companies that produce environmentally friendly furniture. At the same time, it also shows that environmental protection has become the mainstream of consumption in the building materials and home furnishing industry, and this mainstream will continue in 2018.
Third, the development of smart home development
& ldquo; Domestic smart home started late, has not yet developed into a climate, but this trend is unstoppable. During the visit, almost every building material dealer and designer expressed this. With the development of science and technology, “Intelligence has become a lifestyle and social trend. Like the popularity of smartphones in the past, the home industry has begun to focus on user needs and keep up with social trends, and is involved in the research and development of smart homes. While bringing convenience, it also increases the competitiveness of enterprises in the market.
The current smart home has been reflected in every aspect of life. The first is smart security, such as home access, smart locks, cameras. Followed by smart home appliances, refrigerators that can keep fresh fruits and vegetables, dry goods, double-barreled washing machine, no-clean washing machine, smart sweeping robot, smart window cleaning robot, smart toilet lid, smart pillow … … It is now popular in the market.
Industry insiders told reporters that the smart home market has seen a significant growth momentum since 2011, and manufacturers have begun to densely arrange smart homes two or three years ago. In 2017, the number of smart home businesses has increased significantly. However, from the macro perspective of the industry, the intelligentization and informatization construction of the domestic household industry is slow to advance. With the maturity of many new technologies in the field of artificial intelligence, the application industry will start to have a lot of room for development in the future.
Fourth, the trend of the simple trend
In the last fashion trend of the home industry, the simple and modern style was overwhelmed by American and European luxury styles. “From 2017 onwards, the simple wind and the cold wind have once again made a comeback. Some designers say. “This year, obviously, I can feel that many homeowners choose the materials and decoration styles of their home furnishings. They tend to be simple, do not make complicated TV walls, sofa walls, ceilings, but choose Nordic simplicity, Japanese style simplicity, modern Simple and other styles.
Home textile style is also based on fresh and solid colors. However, in the quality of furniture, consumers are more concerned, such as pure wood furniture, flooring, cotton, silk textile products and so on. “The prices of these consumables are not low, but the style is simple, and you can taste the low-key luxury.
When visiting the market, I found that with the improvement of living standards and changes in the consumption environmentThe aesthetic concept of consumers is also changing, and the simple and comfortable layout is a hot favorite in the market. The heads of many building materials companies, they said that following the changes in the market’s popular style, most of the brand’s business ideas have also changed, starting to shift from selling products to selling lifestyles, and paying more attention to the importance of furniture product design. Buying a house, decoration and consumption is an important part of household expenses. Catering to the needs of consumers, launching environmentally friendly, simple and beautiful products, and capturing market share is the current focus of home brand enterprises.
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