AWE2018|Global platform detonates a new era of smart life

March 8-11, 2018 China Appliances and Consumer Electronics Show (Appliance & Electronics World Expo (AWE2018) was held at the Shanghai New International Expo Center. This annual and world-renowned technology feast attracted more than 800 well-known home appliances, consumer electronics and cross-industry companies. It will showcase the world’s cutting-edge development trends and innovative products in many fields such as household appliances, consumer electronics, intelligent hardware, artificial intelligence, and the Internet, and outline the future smart life scenes and good life blueprints for consumers around the world.

AWE organizer, chairman of China Household Electrical Appliances Association Jiang Feng said that AWE has grown into a large-scale comprehensive exhibition that spans the home appliance and consumer electronics industries and integrates the best of the global industry. It has become one of the three major home appliances and consumer electronics exhibitions in the world, and has become the most active in the field of home appliances and consumer electronics. The most innovative platform. She hopes that AWE will work with global partners to achieve a happier future through innovation and meeting the needs of consumption upgrades.

The scale of the exhibition will be a new high

AWE, hosted by the China Household Electrical Appliances Association, We always adhere to the concept of steady development and the first effect of the exhibition, and aim to create “user value”. The scale of the exhibition has been expanding year by year, and the influence at home and abroad has continued to increase. As one of the top three home appliances and consumer electronics exhibitions in the world. AWE has formed a strong position with the German IFA and the US CES.

2018, AWE is showing the scale, the total number of exhibitors And the number of international brands, registered audiences and the number of overseas professional visitors has once again refreshed the previous record, and the overall level of new product display and corporate exhibition has reached a new high. This year, AWE has expanded to 10 exhibition halls with an exhibition area of ​​nearly 130,000 square meters. It is estimated that AWE2018 will have more than 250,000 visitors from home and abroad.

AWE2018 Pavilion includes Shanghai New International Expo Center E1 —E7 Hall and W1—W3 Hall, product categories include white goods, consumer electronics, 3C digital, kitchen and bathroom appliances, living appliances, environmental and health appliances, wearable devices, smart platforms, parts and other products and system solutions. The company includes most of the world’s leading home appliances, consumer electronics, IT Internet companies and core component suppliers, including Haier, Midea, Gree, Hisense, TCL, Skyworth, Konka, Oaks, Changhong, Boss, Fangtai and other local comprehensive Leading companies in the home appliance group and segment, Bosch Home Appliances, Siemens Home Appliances, AEG, Ariston, Philips, Kärcher, Whirlpool, AO Smith, GEA, Panasonic, Sony, Sharp, Hitachi, LG Electronics, Kyung Nana Such as Europe, Japan, South Korea, well-known home appliances and consumer electronics brands, more Huawei, Tencent, JD, Lenovo, HTC and other global IT and Internet predators, as well as GMCC, 加西贝拉, Embraco, Highly, Huangshi Dongbei, Jiang, Zanussi, Tianyin mechanical and electrical industrial chain business, celebrate subjects, cloud-known sound of the sea known intelligent, witty, intelligent cloud solution providers and artificial intelligence start-up companies are also important players in the current AWE is.

AWE is not only showing companies the latest innovations and The show’s show is also a stage for competing to release new products, new technologies and new strategies: During the entire AWE2018, dozens of exhibiting companies will hold nearly 100 press conferences.

AWE’s value is not just about establishing and communicating brands Image, look at the trend of product technology in the industry, and is one of the most valuable business negotiation platforms in the global home appliance and consumer electronics industry. Haier, Midea and other companies are still inviting global partners and overseas customers to AWE again, and the number of registered overseas professional visitors of AWE2018 has reached a new high. In addition, leading domestic real estate companies have organized a delegation to negotiate business with AWE, and there are countless companies, institutions and individuals who come to find business opportunities.

In recent years, new hotspots such as artificial intelligence, mobile Internet, Internet of Things, big data, and cloud computing have emerged in an endless stream. These technologies are deeply integrated with the home appliance manufacturing industry, not only for the home appliance industry. The product design, function and business model have undergone tremendous changes, which has inspired the innovation boom in the home appliance industry.

As the world’s leading technology and innovation product display window, At AWE2018, the enthusiasm of exhibitors for intelligence is still increasing. During the exhibition, many exhibitors concentrated on the innovations with the theme of “smart life”. The entire exhibition area can see the results of deep integration of hardware products with Internet of Things, big data, artificial intelligence and other technologies. The active service and human-computer interaction capabilities are increasing, showing a desirable future for a better life. At the same time, technical demonstrations such as unresolved, unmanned containers and smart logistics show us the future development trend of combining big data, artificial intelligence and new retail.

Based on AWE2017 to showcase the world’s first smart home appliance interconnection project, China Household Electrical Appliances Association and smart home appliances cloud interconnection in AWE2018 The project team members will release the latest results – Smart Appliance Cloud Cloud ID and Software Development Kit (SDK). In the smart home appliance interconnection and exhibition area of ​​W2 Hall, the audience can experience 9 brands and 16 categories of products presented in the family scene. Through the “Smart Appliances Cloud and Cloud Interconnection Standard”, a voice command can be used to realize the scene demand. Multi-brand product linkage. This interconnection and interoperability solution has been widely recognized by the global industry. At present, the United States, the European Union, Japan, South Korea and other home appliance associations have submitted the text of the “Smart Appliances Cloud Cloud Interconnection Standard” to the China Household Electrical Appliances Association.

The first technology park opened in 2017, at AWE2018 Still hot. This year, the Science Park has attracted more diverse and global technology brands, such as Internet giant Tencent, consumer electronics giant Sony and venture capital institutions, and will showcase richer cutting-edge smart life scenes, bringing artificial intelligence and wisdom. The latest technology and experience in the field of smart entertainment and sports and health bring consumers who come to visit.

In addition, during the AWE Epland Awards Ceremony, The head of Baidu’s Secret Business Unit will also give a keynote speech on its artificial intelligence innovation achievements and future strategies.

“If you say that smart life is still a Yearning for and testing for water, then this year, smart life is gradually becoming a reality. Jiang Feng pointed out that the power of technology and innovation is increasingly affecting all aspects of social and economic life. The rapid development and application of emerging technologies have made industrial boundaries increasingly blurred, and cross-border and integration has become a major trend in the new round of industrial upgrading.

Global Impact Strive to step up AWE to strengthen the status of top international exhibitions

Relying on the world’s largest home appliance manufacturing base and consumer market, AWE’s global influence continues to increase. Especially in recent years, China and the surrounding Asian countries have become the most innovative and dynamic regions and the most important consumer market for smart appliances, which has also made AWE’s position in the world rise rapidly.

This rise has prompted international giants to recognize the value of the AWE platform and have settled in. This year, Japanese consumer electronics giant Sony and the well-established Dutch home appliance and consumer electronics brand Philips officially settled in AWE; the Japanese famous company Matsushita, which celebrated its 100th birthday in 2018, moved the most important celebrations to the stage of AWE; international brandsThe posters of AWE exhibiting crazy screens after the Lunar New Year in 2018; more and more international brands choose AWE as the world premiere platform for new products.

Not only do international brands value AWE more and more AWE has also attracted more and more attention from domestic and foreign media, foreign political figures and overseas peers. During AWE2018, in addition to CCTV, Dragon TV, Hunan Satellite TV, Zhejiang Satellite TV, and other national and local TV stations, newspapers, magazines, news websites, and self-media coverage of AWE, including CNN, Associated Press, and New York 35 internationally renowned media such as The Times, France’s Le Figaro and Singapore Straits Times will also conduct in-depth coverage of the exhibition; more than 10 national embassies and consulates in China and business counselors will also visit AWE. Witness the world’s top home appliances and consumer electronics event rooted in China; the German Modern Kitchen Industry Association (AMK) will organize a European delegation to AWE to gain insight into the future of kitchen development. Its members include more than a dozen AMK members such as Miele and Nobilia. Executives; Dyson, Braun and other well-known European home appliances and consumer electronics companies will also send their own senior management team to capture the trend of technological innovation.

Now, AWE is the world’s three major consumers and consumers One of the electronics exhibitions is increasingly consolidated, and as one of the youngest and most innovative of the three major exhibitions, AWE continues to grow and grow steadily with an unstoppable momentum.

Auxiliary events are brilliant stars Gather together AWE

After many years Development, AWE has not only been an exhibition showcasing innovative products and leading technology, but also a platform for the sharing of ideas, collisions, cooperation and business negotiations between the home appliance and consumer electronics industries.

AWE2018 will also host a series of supporting events Including the 8th China Appliance Development Summit Forum, AWE2018 International Media Day, Smart Appliances Cloud Cloud Logo and SDK Launch, 2018 China Environment and Health Appliance Summit Forum, GTIC 2018 Global AI Chip Innovation Summit, 2018 China Appliance Industry Chain Conference , 2018 China Real Estate Fine Decoration Frontier Forum, AWE Epland Awards Ceremony, 2018 China New Retail Leaders Summit.

As the top forum for AWE, from China The 8th China Household Appliances Development Summit, sponsored by the Household Electrical Appliances Association and co-organized by CCTV, will invite Liang Haishan, CEO of Haier Group, Chen Zhenguo, Vice President of Foxconn Technology Group, Senior Vice President of Jingdong Group and Yan Xiaobing, President of Electronic Entertainment Group, etc. Juzi, famous financial writer Wu Xiaobo and the founder of CCTV “National Brand Program”, director of advertising management center Ren Xuean, and CCTV financial commentator Liu Ge and other experts in the financial field, together “breaking the world and seeing the future”, together from the macro economy, From the perspective of brand communication and the trend of artificial intelligence technology, it analyzes the direction and future of the cross-border development of home appliance manufacturing.

AWE Epland sponsored by the AWE Organizing Committee The award is the most influential product selection and commendation activity in the field of home appliances and consumer electronics in China. It has been called the “wind vane of the development trend of home appliances and consumer electronics industry”. The AWE Epland Awards Ceremony, to be held on March 10th, will re-launch the Epland Awards, which represents the highest level of industry in the industry and the latest technology trends.

AWE is not only experiencing future technology, but also seeing industry trends Looking for a platform for cooperation business opportunities, it is also a national carnival with shining stars. During AWE2018, well-known performing stars such as Lin Zhiling, Gao Yuanyuan, Na Ying, Lin Xin, Shu Qi and Yang Mi, as well as Fu Yuanhui, Chen Aisen, Xu Jiayu, Shi Tingyi and other Olympic stars will also appear in AWE, adding entertainment elements to this technology feast; food, kitchen experience The live performance interactions of the event and model catwalk performances, calligraphy performances, hair styling salons, armor manicure experience, etc. will allow each AWE participant to take advantage of it. AWE will once again become “oneCity festivals, a consumer carnival.

“We firmly believe that AWE will promote cross-border integration of traditional home appliances and emerging fields, promote all-round multi-level interaction between industry chain and consumers, and guide a new smart lifestyle. AWE will also enhance the image of China’s home appliance brand, promote the innovation and upgrading of China’s home appliance industry, and achieve high quality development! Jiang Feng said, “We hope to work together with global partners to dig through and meet the needs of consumption upgrades to meet a happier future!”


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